Content is king? Nonsense

When you look at the crap people flock to online, you have to wonder if creating great content is worth it.

Ragan Insider Premium Content
Ragan Insider Content

In the content marketing world, which is the same as the brand journalism world, which is the same as the corporate storytelling world, one slogan reigns supreme: Content is king.

Everybody knows that. In a world drenched with electronic content, your content better stand out if you want anyone to notice it. And for it to stand out, it better be really, really good. Interesting. Funny. Dramatic. Poignant. Sad. Informative. Touching. It has to be something, right?

Well . . . maybe not.

I mean, take a look at some of the crap that people are drawn to on social media platforms like Facebook. I was splashing about in my news stream the other day when I came across a couple of posts that made me question whether having good content really matters at all.

Both the posts have the same theme. Let’s call it the “Name something without a certain letter” theme. Here’s the first one:

Oh, you bet I can’t name a city without the letter “A” in it? Really? Why? Did someone tell you that I’m mentally challenged? Have you been talking to my wife?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.