Thanks to sites like Upworthy and Buffer, content marketing is experiencing a renaissance, Copywriting is now extremely important—not that it wasn’t before.
Success no longer means cramming SEO keywords into posts and littering your site with as much content as possible. It’s means delivering useful, entertaining, quality content.
You wouldn’t make a very good content marketer if you didn’t already know that. What you’re reading this piece for are tips to increase your conversion rates—scientifically proven ways to drive up conversions.
Scientifically proven tips to increase your conversions (no, really!)
You may have heard a few of these before. This time, instead of taking them at face value, you’ll see them backed up with scientific evidence—studies that prove they are true.
The next time you read a blog post, article or marketing newsletter advocating them, you’ll know they work.
1. ‘Telling a story’ will resonate with your audience
You’ve heard that telling a story with helpful content is the best way to attract an audience.