Industry benchmarks highlight how well we stack up against our competitors.
How are others divvying up budgets? What trends and tactics are emerging—or declining? Which metrics will matter most in the coming year?
Fortunately, plenty of fresh research can help well-rounded communication pros succeed in 2020. Let’s pluck pertinent takeaways from recent studies about content marketing, blogging and webinar trends.
1. Content marketing benchmarks
MarketingProfs and the Content Marketing Institute published its latest B2B Marketing report with insights into benchmarks, budgets and trends. This year’s report features feedback from 679 employees at North American B2B companies. Here are key takeaways: