Duke Energy powers up its new brand journalism site

Coping with a parent’s Alzheimer’s. Bat-killing turbines. The Charlotte-based utility company launches on online newsroom that tackles ‘harder and more complex issues.’

Worried about light pollution—all those bright city lights and ballpark-scaled LED boards that white out the stars at night?

If so, the last place you might expect to find information would be on the website of a power company, the source of that illumination.

Yet Duke Energy’s new brand journalism site, launched Feb. 22, not only dives right into this problem, but also looks at other subjects any newspaper might explore.

The power company’s site, called Illumination, kicks off with articles about coping with a parent’s Alzheimer’s and the famed African-American pilots known as the Tuskegee Airmen. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy.

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