eBay’s guide to building a popular social network

From exploring your company’s culture to tagging correctly, here are some ways to build a great social intranet.

Ragan Insider Premium Content
Ragan Insider Content

Editor’s note: This story is taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.

One day, Ramin Mobasseri conducted a pastry test of the enterprise portal he managed at eBay.

Rather than email people, he posted on the SharePoint network that he was leaving bakery goodies on his desk, then ducked into a meeting. When he came back, everything was gone.

“They didn’t even leave one for myself,” he says.

He calls the results “disappointing, yet encouraging.” The run on the goodies demonstrated how effectively such a network can communicate—though he should have snagged a pastry before heading into the meeting.

In a talk titled “How eBay built one integrated social network on SharePoint,” Mobasseri offers tips for the running of an enterprise portal.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.