Creating employee personas can improve internal communication. Here’s how.

Fifteen months in, The Great Resignation is still going strong. A massive reassessment of life priorities during the pandemic, coupled with new technologies — including remote work and hiring platforms — means that skilled workers are now less perceived as employees and more as customers. 

For communications professionals these days, it’s all about retention. Few tools at our disposal have proven more effective than the employee persona. Creating highly specific virtual cohorts helps companies better understand their workforce, leading to added efficiency, lower turnover and, of course, higher retention.