“It’s never as easy as it looks” is the message ESPN’s PR pros want fans to know.
The sentence closes out a video titled, “The Making of a Release”—which was created to promote a special “SportsCenter All-Access” episode, which will air tonight at 10 p.m. Eastern.
Taking a nod from the program’s special episode, which will give viewers a “real-time look into what it takes to create the iconic sports news and information program,” the promo shows what it takes to create a press release:
It’s a highly relatable video for any PR pro tasked with the job of pitching. It’s also a great example of brand journalism.
Creating ‘The Making of a Release’