Robby Brumberg
How brand journalism boosts U. of Alberta’s visibility—and reputation
The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.
Brand Journalism
Beki Winchel
5 ways Microsoft’s chief storyteller makes content more human
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.
Jim Ylisela
6 ways to up your storytelling game
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
Robby Brumberg
A Colorado university’s robust storytelling turns heads
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
Tina McCorkindale
Study: Journalists a top source for providing accurate news
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Ragan Staff
Are you stuck in a communications rut?
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
Alison Davis
5 ways to make your corporate story resonate with employees
Here’s how to craft more poignant, persuasive and memorable messaging that helps staffers find deeper meaning in their work.
Robby Brumberg
Census: 6 PR pros for every journalist
The public relations industry is projected to thrive in coming years. Journalism, not so much. However, there’s a robust future for former reporters who can tell compelling stories.
Russell Working
‘Media day’ for professors boosts coverage for university
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
Russell Working
Airport’s brand journalism news service takes flight
A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.
Russell Working
6 reasons comms—not IT—should ‘own’ the online newsroom
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Russell Working
8 reasons a contemporary digital newsroom improves your coverage
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
Russell Working
7 ways to sell your leaders on brand journalism
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
Russell Working
7 ways ESPN gets better coverage without press releases
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
Russell Working
Brand journalism positions biotech leader
CSL Behring’s new site, Vita, offers newsy pieces that help those with rare diseases feel less isolated. It’s also a winner with advocate groups, employees and the health care industry.
