Brand Journalism
Tired of being an order-taker? Become a news editor for your comms team.
A more active role will turn your communications department into a news-breaker.
6 questions with: James Wright of Red Havas
Red Havas Global CEO James Wright shares why the right team makes all the difference, especially during times of uncertainty.
The Home Depot made an employee-focused documentary. Here’s what they learned.
Ragan spoke with Lou Dubois from The Home Depot about the company’s employee-focused approach to making its first documentary about rebuilding communities after natural disasters.
How to turn owned content into earned media wins
If you’ve got a great library of owned content but don’t know what to do with it, start here.
5 simple story types to fill out your editorial calendar
How a rebrand can change internal behavior, according to this CCO
Learn how the U.S. Chamber of Commerce’s Michelle Russo used storytelling to spearhead the institution’s first major rebrand in half a century.
How to build trust in your brand newsroom
Learn how The Weather Channel’s Ally Hirschlag builds trust-based relationships with writers in her brand newsroom.
What trade groups can learn from cave drawings
With brand journalism, industry and professional associations can tell compelling stories that draw a crowd.
How to edit a story
The art (and science) of finding what’s not there but should be.
Why interviews should have ‘tweetable’ soundbites
The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
Let’s not ‘circle back’ on 2021: Michigan school releases annual list of banished words, phrases
Lake Superior State University really wants you to stop calling this our “new normal.”
5 techniques for uncovering terrific employee stories
Prepare questions, but stay curious and divert from your planned path. Ask about experiences. And always include the ‘why.’
4 ways to help your team move from tactical to strategic communications
Learn how to stop being an order taker and take the lead as a strategic advisor.
8 lessons communicators learned in 2021
The communications industry has fundamentally changed . . . for the better.