As the media landscape continues to fracture and transform, now is the perfect time to become your own publisher. However, it takes a serious commitment to do it right.
As with mainstream media reporting, a compelling narrative attracts and holds readers. Consider these insights as you wade—or dive headlong—into this marketing approach.
The marketing practice can modify consumer opinion and enhance corporate reputation, but there are particular methods for conducting it properly and maximizing its effectiveness.
This free download is chock-full of helpful advice, guidance and expertise for those weighing the benefits of becoming their own publisher.
Baptist Health in Jacksonville, Florida, had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
Stuck writing that snooze of an open enrollment story? Here’s an idea: Make it about a person, not the program, a successful Duke University communicator says.
From scholarships to hurricane reports, Del Mar College informs and enlightens its stakeholders and others in and around Corpus Christi, Texas.
The spot was created to promotes a behind-the-scenes ‘SportsCenter’ special and embraces brand journalism efforts as it points to the struggles of those who work in media relations.
Harmonizing these different yet similar strategies can profoundly enhance your corporate messaging.
Whether you dub it brand journalism or content marketing, tucking your promotional message into an engaging narrative makes it more palatable for consumers. Here are three examples.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Whether the news is about cellphone germs or the northern lights, University of Alberta’s Folio allows the organization to tell its own story and cite its researchers.
Do your homework, build gradually, measure your results, and—to develop and sustain your credibility—approach your topics objectively.
Identifying the news hook and making the best use of your sources are two keys to creating compelling narratives on behalf of a client or your own organization.
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