Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
Brand Journalism
Kelsey White
5 tactics for successful survey research in times of uncertainty
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Rebecca Shaffer
50 ways communicators can navigate the ‘new normal’
How you can chart the way forward in all aspects of your job in this comprehensive guide.
LaTonya Taylor
How a college’s spirit—and spirituality—came forth amid the pandemic
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
Ragan Insider Robby Brumberg
Case study: How WPS Health Solutions is engaging employees and helping execs shine during the pandemic
Follow this guidance to craft content that humanizes your leaders and makes employees feel heard, valued and respected.
Jim Ylisela
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Jim Ylisela
Brand journalism metrics surge during pandemic
Digital platforms across industries draw big audiences with reliable news, analysis and commentary
Bob Zeni
8 ways imagery makes your story more memorable
Here are some tricks for adding visual interest to your content to boost traffic and juice key metrics.
Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Helen Deverell
5 techniques for uncovering terrific employee stories
Prepare questions, but stay curious and divert from your planned path. Ask about experiences. And always include the ‘why.’
Ted Kitterman
During the COVID-19 pandemic, buzzwords are getting a workout
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
Andrea McCarren
How to use brand journalism to engage your community
When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.
Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
