At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
Follow this guidance to craft content that humanizes your leaders and makes employees feel heard, valued and respected.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Digital platforms across industries draw big audiences with reliable news, analysis and commentary
Here are some tricks for adding visual interest to your content to boost traffic and juice key metrics.
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Prepare questions, but stay curious and divert from your planned path. Ask about experiences. And always include the ‘why.’
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers.
