Events Calendar
Ragan Staff
Essential questions to ask about brand journalism
This free download is chock-full of helpful advice, guidance and expertise for those weighing the benefits of becoming their own publisher.
Brand Journalism
Russell Working
Health news site targets community, but draws employees
Baptist Health in Jacksonville, Florida, had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
Russell Working
5 ways Duke creates employee-focused content
Stuck writing that snooze of an open enrollment story? Here’s an idea: Make it about a person, not the program, a successful Duke University communicator says.
Russell Working
Online newsroom makes college a community information hub
From scholarships to hurricane reports, Del Mar College informs and enlightens its stakeholders and others in and around Corpus Christi, Texas.
Beki Winchel
ESPN video shows PR pros’ press release pains
The spot was created to promotes a behind-the-scenes ‘SportsCenter’ special and embraces brand journalism efforts as it points to the struggles of those who work in media relations.
Edyta Kowal
Brand journalism and content marketing are different, but complementary
Harmonizing these different yet similar strategies can profoundly enhance your corporate messaging.
Christopher Van Mossevelde
How storytelling can work for your business
Whether you dub it brand journalism or content marketing, tucking your promotional message into an engaging narrative makes it more palatable for consumers. Here are three examples.
Steph Marsh
How to make brand journalism work for any organization
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Steph Marsh
How to make brand journalism work for any organization
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Russell Working
University launches brand journalism site to tout news, research
Whether the news is about cellphone germs or the northern lights, University of Alberta’s Folio allows the organization to tell its own story and cite its researchers.
Bill Comcowich
Brand journalism: How to create your own media outlet
Do your homework, build gradually, measure your results, and—to develop and sustain your credibility—approach your topics objectively.
Ed Heil
How to uncover and tell brand stories like a journalist
Identifying the news hook and making the best use of your sources are two keys to creating compelling narratives on behalf of a client or your own organization.
Russell Working
How Walmart drives—and amplifies—coverage through its webzine
What started as a sustainability blog has become a platform that tells stories, provides fodder for pitches and highlights news media coverage.
Russell Working
Alberta Energy Regulator tells its story through brand journalism
You don’t need the fan base of an iconic cola maker to tell your stories in a readable fashion, a Canadian organization demonstrates.
Russell Working
John Deere courts readers without pitching products
John Deere’s magazines cover stories as disparate as refugee agriculture in Rwanda and the birth of country music in Virginia. What you won’t find are stories about its products.
