Russell Working
6 reasons comms—not IT—should ‘own’ the online newsroom
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Brand Journalism
Russell Working
8 reasons a contemporary digital newsroom improves your coverage
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
Ragan Staff
Are you stuck in a communications rut?
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
Russell Working
7 ways to sell your leaders on brand journalism
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
Russell Working
7 ways ESPN gets better coverage without press releases
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
Russell Working
Brand journalism positions biotech leader
CSL Behring’s new site, Vita, offers newsy pieces that help those with rare diseases feel less isolated. It’s also a winner with advocate groups, employees and the health care industry.
Robby Brumberg
4 reasons to take the plunge into brand journalism
As the media landscape continues to fracture and transform, now is the perfect time to become your own publisher. However, it takes a serious commitment to do it right.
Paul Furiga
Pursuing brand journalism? Start with engaging storytelling
As with mainstream media reporting, a compelling narrative attracts and holds readers. Consider these insights as you wade—or dive headlong—into this marketing approach.
William Comcowich
Why and how you should adopt a brand journalism approach
The marketing practice can modify consumer opinion and enhance corporate reputation, but there are particular methods for conducting it properly and maximizing its effectiveness.
Ragan Staff
Essential questions to ask about brand journalism
This free download is chock-full of helpful advice, guidance and expertise for those weighing the benefits of becoming their own publisher.
Russell Working
Health news site targets community, but draws employees
Baptist Health in Jacksonville, Florida, had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
Russell Working
5 ways Duke creates employee-focused content
Stuck writing that snooze of an open enrollment story? Here’s an idea: Make it about a person, not the program, a successful Duke University communicator says.
Russell Working
Online newsroom makes college a community information hub
From scholarships to hurricane reports, Del Mar College informs and enlightens its stakeholders and others in and around Corpus Christi, Texas.
Edyta Kowal
Brand journalism and content marketing are different, but complementary
Harmonizing these different yet similar strategies can profoundly enhance your corporate messaging.
Christopher Van Mossevelde
How storytelling can work for your business
Whether you dub it brand journalism or content marketing, tucking your promotional message into an engaging narrative makes it more palatable for consumers. Here are three examples.
