Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Brand Journalism
Helen Deverell
5 techniques for uncovering terrific employee stories
Prepare questions, but stay curious and divert from your planned path. Ask about experiences. And always include the ‘why.’
Ted Kitterman
During the COVID-19 pandemic, buzzwords are getting a workout
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
Andrea McCarren
How to use brand journalism to engage your community
When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.
Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Jim Ylisela
Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
Robby Brumberg
Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
Ted Kitterman
Why and how Trek Bicycles launched a powerful podcast
The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers.
Jim Ylisela
How to find and tell great stories from within your organization
With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news?
RCG Consultants
5 essential tools and trends for communications pros
For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
William Comcowich
How brand journalism fills the void as media outlets dwindle
The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. There’s another way to tell your brand story: Do it yourself.
Ted Kitterman
How Life is Good built an anniversary campaign to highlight positivity
The apparel company, founded by Bert and John Jacobs, has optimism in its DNA. The brothers sought to engage their community by telling stories about people doing good for others.
Brian Pittman
5 ways to infuse emotion into your storytelling
Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland.
