Alison Davis
5 ways to make your corporate story resonate with employees
Here’s how to craft more poignant, persuasive and memorable messaging that helps staffers find deeper meaning in their work.
Brand Journalism
Robby Brumberg
Census: 6 PR pros for every journalist
The public relations industry is projected to thrive in coming years. Journalism, not so much. However, there’s a robust future for former reporters who can tell compelling stories.
Russell Working
‘Media day’ for professors boosts coverage for university
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
Russell Working
Airport’s brand journalism news service takes flight
A once-struggling airport has seen a rebirth. Blue Sky, its news service, reflects the Steel City’s new swagger.
Russell Working
6 reasons comms—not IT—should ‘own’ the online newsroom
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates.
Russell Working
8 reasons a contemporary digital newsroom improves your coverage
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
Ragan Staff
Are you stuck in a communications rut?
See how Ragan Consulting Group can help your organization transform the way it reaches audiences.
Russell Working
7 ways to sell your leaders on brand journalism
Tell them it will boost your organization’s voice, establish them as industry leaders and help you recruit and retain staff. Plus, it’ll make your own job a lot more fun.
Russell Working
7 ways ESPN gets better coverage without press releases
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
Russell Working
Brand journalism positions biotech leader
CSL Behring’s new site, Vita, offers newsy pieces that help those with rare diseases feel less isolated. It’s also a winner with advocate groups, employees and the health care industry.
Robby Brumberg
4 reasons to take the plunge into brand journalism
As the media landscape continues to fracture and transform, now is the perfect time to become your own publisher. However, it takes a serious commitment to do it right.
Paul Furiga
Pursuing brand journalism? Start with engaging storytelling
As with mainstream media reporting, a compelling narrative attracts and holds readers. Consider these insights as you wade—or dive headlong—into this marketing approach.
William Comcowich
Why and how you should adopt a brand journalism approach
The marketing practice can modify consumer opinion and enhance corporate reputation, but there are particular methods for conducting it properly and maximizing its effectiveness.
Ragan Staff
Essential questions to ask about brand journalism
This free download is chock-full of helpful advice, guidance and expertise for those weighing the benefits of becoming their own publisher.
Russell Working
Health news site targets community, but draws employees
Baptist Health in Jacksonville, Florida, had an eye on reporters and the public when it launched its new website, Juice. But it’s a hit among its staff as well.
