This year, we discovered that 78 percent of marketers feel pressured to become more data-driven (2013 Teradata Data Driven Marketing Survey, Global).
The issue is this: The amount of data being generated by people every second of every day is massive. It doesn’t stop. It streams in from all directions, channels, and sources. As big data keeps growing, the insights and value get buried deeper and deeper in all the chaos. You need a plan.
Those who can harness big data will find themselves better positioned to serve their customers what they want when they need it. They will be the ones who effectively untangle the massive amounts of data their organization possesses—what I like to call the “data hairball”—and will become the trailblazers of this new digital age.
As PR and social media professionals who are already experienced in measurement and reporting ROI, you are well positioned to learn how to become a more strategic data-driven marketer.