Fonts of wisdom: Putting your best (type)face forward

A world of choices, from Bauhaus to Vivaldi. Does yours match your personality? Video

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Comic Sans

Times New Roman

A universal, classic choice. When it comes to communicating your message, you play it safe and don’t take any chances. Co-workers see you as dependable, straightforward, and clear. Some might think you’re boring, but just wait ’til they hear stories about your Showcard Gothic stage.

You’re tech-savvy, quick to measure your company’s ROI on its newest social media efforts. Your message is always clean and legible.

Writing in ALL CAPS got you a negative review from your boss. So, you’ve compromised. But you’re still hungry for attention.

A natural conversationalist, reporters love talking to you. You dress in trendy business casual, and you’re on your way to climbing the communications ladder. Oscar Wilde would be envious of your epigrams.

Well-rounded and knowledgeable, you’re not afraid to take chances. Instead of sticking to tepid fonts, you’ve tracked down one to fit your personal style. It’s there in the name: bold. This is how you approach your job as a corporate communicator: If there’s something you want, you go after it.

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