These are the major communication trends of the future, Ragan survey says
The future of comms will be about rebuilding trust, strengthening culture with new ways of working and innovative tools, according to a comprehensive Ragan Salary & Workplace Culture Survey report.
When the world changed in March 2020, strategic communications became a necessity across business functions. Now, as communicators polish their crystal balls to prophesize what lies ahead for the future of their field, what newfound trends do they see?
Ragan’s Salary Survey & Workplace Culture Report for 2022 asked communicators to fill in the blank: “The future of communications is _______________.”
Here’s what they said.
The future of communications is about rebuilding trust and fighting disinformation
Several survey respondents said that the future of communications will require more new and creative ways for getting each message across to audiences.
One respondent said this will best be accomplished “(t)hrough concise, engaging and innovative content to break through the noise and garner attention in an ADHD society. We have 7 seconds of our audience’s attention, and we have to find new and creative ways to grab it.”
Another said that getting the message across ultimately comes down to “repairing trust through transparency and responsibility.” But what does that look like in action?
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
