Getting your execs comfortable using social media

During last month’s Internal Communications Conference at Microsoft HQ in Redmond, WA, Rob Wolf, Senior Director of External Executive Brand, Social, and Thought Leadership at T-Mobile, explained why getting executives comfortable using social media is better, and more effective, than posting on their behalf.

Here’s what we learned.

Wolf began by sharing some stats by The Brunswick Group — 82% of employees surveyed consider it important for business leaders to promote their company’s mission, vision and values on social media, and employees prefer to work for a CEO who uses social media by a 4:1 ratio.

Wolf broke down the many ways that execs can show up on social, including: