Here’s what comms can do to meet ESG’s make or break moment

Environmental, social and governance investing (ESG) is getting beaten up on all sides.

On one side are investors and consumers who support ESG’s goals but question whether the movement is changing anything. On the other side are some Republican politicians and investment experts claiming — it is.

Can they both be right? Welcome to the contradictory and complicated world of ESG.

In the middle of this crisis, communicators must lead, using the techniques of reporting and storytelling. Show (don’t tell) your many audiences with facts about how your organization is living up to its ESG promises. And if not, why not?

ESG is in a “make-or-break moment,” Ernst & Young said in a report last month.  The problem is “a lack of standardization, regulation, and common purpose and values.”