The Consultant Is In

Tom Corfman

Lessons from Delta’s crisis offense

The carrier defended its slow recovery from a software glitch by attacking its tech vendors.

Tom Corfman

Journalist Kim Cross explains how good interviews help you tell better stories.

Tom Corfman

Don’t proclaim your great values to people. Show them in action.

Tom Corfman

4 lessons drawn from a new collection of the famed New York columnist’s work.

Jim Ylisela

Avoiding the word “feedback” reflects kid-glove treatment Gen Z and millennial communicators don’t want.

Tom Corfman

In-house experts can help shine the corporate image by providing knowledge and insight.

Tom Corfman

Before you talk to Gen Z, be sure to listen first.

Tom Corfman

Writing headlines is a game of both skill and chance.

Ragan Staff

Goodwin’s “An Unfinished Love Story” reminds us that we need a little poetry in turbulent times.

Tom Corfman

Takeaways for communicators from the authors of ‘The Friction Project’.

Tom Corfman

A memo announcing a big layoff is like a funeral eulogy. It’s for the survivors, not the departed.

Tom Corfman

How to write better ledes, explain complex concepts and choose key details.

Jim Ylisela

Why communicators should love data.

Tom Corfman

Thought leadership is like golf— a lot of people do it and few are any good.

Tom Corfman

How comms teams can help the managers who remain better connect with their teams.