Tom Corfman
5 pieces of communications wisdom from famous writers
They may write great books, but these writers also offer lessons that any communicator can use.
The Consultant Is In
Tom Corfman
3 points CEOs should consider before jumping into politics
How McDonald’s CEO set the stage for a mayor’s defeat.
Tom Corfman
How Apple does its ESG communications math
Comms teams need to prove they’re best suited to build a company’s reputation for environmental, social and governance practices.
Jim Ylisela
Humans are still better than bots at writing. Here’s why.
When it comes to asking questions and adding emotion, humans win out over bots for now.
Tom Corfman
Lessons from a New York “crisis communications warrior”
A spicy profile of Risa Heller has lessons that every comms pro should read.
Julie Baron
Better communication can keep employees from leaving. Here’s how.
Is your comms team doing everything it can to help boost employee retention?
Nick Lanyi
What we can learn from association communicators
All communicators could benefit from lessons we learned at our recent workshop for associations and trade groups.
Nick Lanyi
Lessons in using plain language from the federal government’s bad ‘report card’
The average writing grade for 21 executive branch agencies was C in 2022 according to the Center for Plain Language’s Federal Plain Language Report Card.
Tom Corfman
How comms can prepare for the SEC’s upcoming climate change rules
The SEC’s new climate change rules will require more disclosure. That’s a good thing for communicators.
Tom Corfman
8 tips on writing and editing from Jerry Seinfeld
The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.
Jim Ylisela
Fixing 4 age-old obstacles to effective internal comms
Instead of getting exercised about these four age-old obstacles to effective internal communications, let’s do something about them in 2023.
Tom Corfman
What every CEO should consider before going rogue
FTX founder Samuel Bankman-Fried reminds communicators to discourage leaders from speaking out in the middle of a federal investigation.
Tom Corfman
3 common mistakes in headlines and ledes — and how to avoid them
Hall of Famer Satchel Paige’s pitching style helps explain a balky misstep many communicators make.
Bob Zeni
What communicators need to know about AI image generators
Artificial intelligence apps show promise, but pitfalls remain.
Jim Ylisela
It’s time to demand these 8 practices from your writers
Today, fewer communicators get to work for a tough editor who helped them work hard to get it right.
