Hiring a social media manager? Here’s what to ask

Bringing in a professional to manage your digital presence be a boon. Just remember to ask these six pertinent questions first.

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It’s not quite fair to say that everyone has a social media presence, but the reality is that most of us do—and that number is only increasing as time goes by.

Businesses and public figures can’t afford not to have a presence on social media, which is where more and more consumers turn to for news, recommendations and connections.

Yet actively managing a social media presence can be a full-time job in itself. That’s why a lot of small and midsized organizations now outsource their social media management to a professional—someone who can coordinate postings, respond to comments, generate reports and ensure strong, consistent brand messaging.

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