Advertising isn’t dead yet, but it’s largely underwhelming, underserving and interrupting the audiences organizations care about most.
For better or worse, consumers are in charge of their media choices. If your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. According to findings from a CMO Council study, 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.
The news isn’t all bad, though.