How brands should respond to the BLM movement

Although the initial eruption of Black Lives Matters protests occurred in late May following the death of George Floyd, the movement remains, and as a result, companies and brands have grappled with how to respond. Many vocally expressed support for the BLM movement early on while others refrained from making statements, in the latter case often inciting criticism from members of the public on social media.

Even companies that expressed support were criticized by some activists as offering hollow lip service not backed by actions. As a result of such pressure, numerous CEOs and leaders of prominent companies and organizations have resigned, and even these have been viewed with skepticism.