How can businesses meaningfully support charities this holiday season?

In addition to the tragically high number of illnesses and deaths, COVID-19 has hammered the global economy, leaving many unemployed, evicted, or otherwise struggling to make ends meet.

In many areas, it falls to nonprofits and charity organizations to help get people the aid they need. If your business is fortunate enough to be doing well during this difficult year, donating some of your time, talent, or treasure is a great way to close out 2020.

Why businesses should contribute to charity

Of course, gifts should be given without the expectation of receiving anything in return. But with corporate giving, it’s typically a win-win situation for both parties. When a business donates to a charity, everyone in the company gets the satisfaction of taking part in a good deed. Some employees may even take their talent elsewhere if a prospective employer doesn’t support or encourage nonprofit contributions.