How communicators are giving back during COVID-19

Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.

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Wherever we go, whatever we do, it’s hard to escape the relentless news of layoffs, furloughs, record unemployment, store closures, sickness and fatalities related to COVID-19.

I reached out to all of you in the communications community for some good news to balance that deluge. I asked: How are you giving back during this crisis? The answers came through loud and clear, and in all sorts of creative and inspiring ways. As a reminder, here was the challenge.

As you can see, there is a lot to be proud of as we face this crisis, whose end we cannot currently predict.

I will continue to update this list, so please share what you’re doing to give back to employees and the community in the comments section below or directly to me at


This PR agency has been supporting healthcare and other essential workers in its New York-area community by donating meals to first responders. These first responders are part of the Affect family and includes spouses, friends and other family members. It has donated meals to the FDNY Queens Tactical Response Group, EMS in Hackensack, New Jersey, and Last Mount Sinai Hospital in Manhattan.

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