How communicators can craft better sustainability messaging
As more and more consumers say they want to know how your organization is protecting the planet, here’s how to make sure your message hits the mark.
The recent UN climate report, published by the Intergovernmental Panel on Climate Change (IPCC), demonstrates a dire necessity for organizations worldwide to take a stand against climate change and mitigate further climate-related damage.
The UN’s IPCC is the world’s leading authority on climate science, and its recent report confirms the undeniable tie between human activity and climate change—as well as the Earth currently being on track to exceed an increase of 1.5 degrees Celsius within 20 years.
Understandably, businesses may be hesitant to share their efforts on climate initiatives through social media because they often come under fire from consumer activists. And critics are especially vocal when a company’s messaging on social media lacks honesty or authenticity.
Nonetheless, it is still crucial for companies to communicate their positions and plans to address climate change.
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