Memes have become an integral part of communication on the internet.
Even if you’re not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture, and an increasing number of brand managers are recognizing the potential of using memes as a marketing tool.
Meme marketing is a fun, spontaneous way to harness the power of social media.
What is a meme?
Far before the invention of the internet, evolutionary biologist Richard Dawkins coined the term “meme” in 1976 to describe a cultural idea that circulates and grows in popularity. In fact, memes originally represented the idea of “going viral” within a biological system. Doesn’t that sound familiar?