GIFs are gaining momentum in social media marketing.
GIF images, the acronym for “Graphic Interchange Format,” have been around for decades but have taken off in the last five years among younger generations communicating online. In fact, 69 percent of consumers recently reported that they frequently use GIFs in personal communications.
Millennials and the younger, increasingly coveted Generation Z enjoy deploying GIFs—memes or short clips from popular TV shows or movies—to convey emotions and reactions.
The growth of GIFs
The widespread use of GIFs via text messages and other communication apps like Facebook Messenger and WhatsApp has been made simple by GIF platforms such as Tenor and Giphy, which can be integrated directly into the keyboard on a user’s preferred messaging service.