How SAP Brazil’s mental health initiative paved the way for its pandemic response
A look at how its campaign turned into a ready-made platform, tripling engagement while serving its employees during a crisis.
Mental health was already a trending topic in corporate wellness programs, and then came the COVID-19 pandemic and self-isolation. Companies that weren’t meeting the issue head-on are looking for ways to do so now.
One company that got ahead of the challenge is SAP Brazil, a division of SAP, the software and computer services company with 101,150 employees across 140+ countries.
“SAP believes in a culture of well-being,” says Luciana Coen, director of global corporate affairs at SAP Brazil. “It really affects the business. But we didn’t know how to approach it.”
They decided on two goals for their campaign: to reduce the stigma of mental health and to produce better self-care among employees.
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