How to add more video to your content mix

Videos are mopping up in the content marketing game, but not every organization is poised to jump in. Here’s how you can add this dynamic content type to your arsenal.

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Video’s popularity has grown so dramatically that it’s cemented itself as an essential part of a business marketing strategy.

With a little creativity—and a well-conceived plan—videos can help any organization stand out with an unforgettable voice and its ability to capture and hold an audience’s attention while providing useful information. Add onto that the numerous ways you can now share video, and video content becomes a no brainer.

Still not convinced that you need video as part of your marketing strategy?

The latest video stats

Earlier this year, Wowzyl and HubSpot released their State of Video Marketing Report for 2018, which makes the case for why video has become so important for businesses.

Here are some insights worth pondering over as you think about adding video to your marketing strategy.

Top video tactics

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