How to attract, recruit and retain Gen Z talent

Companies are increasingly desperate to crack the code on Generation Z.

What drives and motivates these young folks? And how might you get them on board with your company—instead of ended up on the wrong end of a vitriolic TikTok?

LinkedIn has published new research that delves into the mindset of this crucial, yet widely misunderstood cohort. The data offers takeaways and reminders that should inform recruiting and retention strategies, including:

Lisa Sy, an insights analyst for LinkedIn who also co-published the research, offers a sobering reminder that companies should brace for Gen Z becoming the dominant force in workplaces—and throughout society:

“Gen Z’s economic power is significant and rising fast. As they join the workforce, their income is estimated to rise more than fivefold to $33 trillion by 2030, and in turn so will their collective purchasing power. It’s clear that Gen Z will soon be the largest consumer segment—and by 2025 will represent 27% of the workforce—driving not just the economy but political and social systems.”