How to be inclusive on social media

Diversity, equity and inclusion (DE&I) has become more embedded in organizations following a social justice movement that began in earnest last year.

Some organizations have hired DE&I officers, changed hiring practices, created ERG groups and much more. But one important communications channel that shouldn’t be overlooked is social media. Ignore DE&I in this visible way at your organization’s peril.

An inclusive social media strategy is much more than posting images with a mix of racial and gender identities. There are subtleties in how you showcase your organization’s commitment that goes beyond lip service.

This Executive Summary of Best Practices for Inclusive Social Media from Ragan’s Social Media Leadership Council is packed with real-word examples from The Cleveland Cavaliers, Cisco and more.

Posting a hashtag or plain black squares to Instagram during the Black Lives Matter movement doesn’t cut it, says Kevin Clayton, vice president of diversity, inclusion and community engagement for the Cleveland Cavaliers.