How to benchmark your communications in 5 steps

Want to know how your communication program stacks up against the best? Against other teams in your own company? Against a key competitor? Against the best in a different industry?

Yes, yes, yes and yes! That’s the answers I get from the majority of my clients and those who participate in my strategic communications workshops. But I have yet to meet more than a handful of communication professionals who have participated in benchmarking.

With learning by sharing information at its core, benchmarking is a business improvement tool. It’s more than casually calling on others or touring and documenting another company’s facilities or processes. Benchmarking done right allows you to measure your performance and processes against the best practices of others. You’ll uncover why and how these organizations achieve their performance levels. The goal: Use the information to improve your own efforts and performance.