How to break the bias and support women at work

March 8^th marks International Women’s Day, when organizations will voice their support for women through strategic partnerships and initiatives. This year’s theme, #BreakTheBias, is based on the belief that together we can create a world free of bias, stereotypes, and discrimination.

While some organizational efforts are well-intentioned, many have argued that corporations pander to women instead of addressing the real issues impacting women nationwide. Some reporters have even taken to social media to ask PR professionals not to pitch them during the annual occasion, reinforcing that their outlets cover women year-round and challenging organizations to do more to #BreakTheBias.

To drive success, an organization should develop a strategy that allows you to reach internal audiences across all touchpoints and demonstrate how your organization is cultivating an equitable workplace.

Consider these tactics for #IWD2022 and beyond:

1. #BreakTheBias authentically.

Conduct an internal assessment to see where your organization’s current policies measure against industry leaders and competitors. This will help you benchmark where you are to date and set realistic goals to align your organization for success in the future.