Here’s how to communicate with a multigenerational workforce

At some point in every agency professional’s career, you’ll find yourself in a precarious situation: managing a client contact who is tasked with overseeing PR and marketing – but knows nothing about PR and marketing. Your relationship — and budgets — hang in the balance.

There’s a clear upside: this is a golden opportunity for you to gently educate the client and answer all their burning questions, especially the mundane ones. They feel supported and, in turn, will champion your agency for future projects. It’s a great way to demonstrate your commitment to a successful long-term partnership. There is no plausible scenario that would have you stonewalling the contact, refusing to answer their questions, rolling your eyes every time they speak and ignoring them at meetings. That would be ludicrous, right? You work in public relations! You’re a “people person.”

So, why has that become the modus operandi in a multigenerational workplace?