Hold a digital contest, and the 20-somethings rush to compete, leaving the Baby Boomers behind.
Send an email, and you’ll reach your older workers, but Gen Z will likely ignore it.
Such is the experience of Dan Lederer, marketing coordinator for Newport Restaurant Group, which has 15 properties in Rhode Island and Massachusetts.
How to reach everyone? A new download from Ragan Communications and Staffbase, “From Boomers to Gen Z: 9 ways to communicate with every generation in your workforce,” offers tips for making sure staffers of every age get your vital messages.
“It’s important to understand the deeper issues that drive communication preferences,” says Brad Karsh, founder and CEO of JB Training, who has conducted hundreds of workshops on generational differences in businesses.