A few months ago, I took a week off from meetings so I could write for my blog, Spin Sucks, and start on our 2014 plan.
I don’t know if you’ve ever tried writing all day every day, but it’s not easy. In fact, you start to look for other things to do (someone please call me!) to give your brain a break.
So, during my week of writing, I found myself digging into a client’s analytics to do a keyword analysis and give them some content ideas.
I looked for keywords the client ranked for, but not on the front page of search results. The idea was to go back and revise old content to create a long-tail keyword opportunity.
Fast forward to yesterday when I chatted with the CEO of the client’s company on Skype. He asked me the process for which I did that particular exercise.
Dig into your analytics
Here is what I did:
1. Go into Google Analytics and set the date range for the past 90 days. (It won’t give you data beyond that.)