Mobile How to connect with mobile-focused consumers As the use of smartphones grows among consumers, organizations must tailor their marketing efforts accordingly. One recent study suggests adopting four key approaches. By Clare LaneMarch 9, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.