How to drive traffic to your brand journalism site

Just because you built a fantastic brand journalism site doesn’t mean people will visit it. Here are some ways to promote it and build a regular readership.


Building your news site is just the first step to brand journalism success. Once you’ve built the site, you need people to visit it.

To build readership, enable visitors to sign up for daily email alerts with links to new stories, put social media sharing buttons at the top of each article and encourage employees to visit the site and spread the word—they’re your early adopters.

CEO Mark Ragan and head of Ragan Consulting Jim Ylisela describe how and why you should use each of these tactics.

This is the sixth video in a seven-part series on the topic.

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