How to find and tell great stories from within your organization

With the dwindling existence of local beat reporters, how are you working to break your own stories and stay in the news?

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How to break your own news

The news media world has changed radically.

You’re receiving fewer calls from longtime journalists you’ve built relationships with, and your media distribution list has withered. Yet your bosses are still demanding the same impressive media metrics.

The answer is to create your own news desk and break your own news.

Here are some tips:

1. Create a news desk: Form your staff from PR, corporate communications, marketing, internal communications, social media—anyone who produces content in the organization should be involved.

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