How to find the best PR and marketing candidate

The job market is tight, but that doesn’t mean you should lower your hiring standards. Here are some tips on how to find the talent you need for your agency or team.

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Landing top PR candidates

You know that hiring the wrong candidate is a costly mistake for your company.

However, hiring only from your personal networks can cause you to miss out on great candidates and could limit the diversity of backgrounds and viewpoints in your organization.

Regardless of the talent pool you’re trawling, evaluating candidates in the interview process is crucial.

Adam Winstead, vice president of human resources for GS&F, has five tips for helping you find the right candidate for your job opening:

1. Dig deep into job experience. Winstead suggests you can learn more about relevant work experience on a résumé with a few carefully crafted questions. “For example, ask questions like, ‘Tell me about a time you did this … ’ and then ask the same question in a different form to tell if a candidate answers similarly,” Winstead says. “If they do, chances are they’re being honest with their answers.”

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