How to genuinely and wisely infuse philanthropy into your culture

In our cynical world, consumers and employees alike are increasingly seeking out ethical companies. Here’s the right way to incorporate generosity into your work.

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Businesses can no longer survive on sales and new products alone.

Companies must have public (and internal) support to thrive in today’s competitive environment. This is where philanthropy plays a role.

Companies that contribute toward the greater global good are often better at motivating employees and satisfying customers. However, charitable initiatives must be visible and meaningful in a way that unites, inspires and motivates your stakeholders. People are loyal to companies they believe in, and people innately lean toward organizations with a giving spirit.

Business philanthropy is strong

According to Charity Navigator, charitable giving in the U.S. continues to increase year after year. In 2018, corporations in the United States donated nearly $18 billion to nonprofits. Whether through volunteering or donating financially, businesses are clearly pursuing philanthropy as a crucial component of strategic success.

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