The best thing about online video is that it gets attention, builds awareness and interest, and drives action.
Action is the part we’re after. Action means people buy your stuff.
Strip away the glitz, glamour, and varying definitions of “going viral,” and the whole point of an online video is to reach more potential buyers through sharing.
Here are some ways that you can get your video shared over and over again:
1. Make your video funny, thrilling, or shocking.
Videos that go viral all have one thing in common: People are thrilled by them and get the urge to show them to other people.
Many of these videos are real-life events that are caught on video; others are obviously produced for brand products and services. As long they’re good, viewers don’t mind either way. When you’re producing a video with the intent of its going viral, you have to tap into those feelings of excitement and amazement and, if possible, make it funny.
There’s hardly a brand out there that can’t do with a little humor, and, in the right hands, pretty much anything can be funny.
2. Have a strong social media sharing strategy.