Every time a communicator sends a mass email, two competing dynamics clash.
On the one hand, the organization has a message to disseminate, and email is often the most effective internal channel.
On the other, workers have jobs to do, and everything from email metrics to their cluelessness about your initiatives indicate that your messages aren’t always getting through.
A free download from Ragan Communications and PoliteMail, “6 tips for creating—and delivering—more engaging employee emails,” offers proven tactics for boosting your email attention rate.
Whether it’s rethinking your subject lines or cutting your word count, the guide offers ways to increase reader attention—and retention—based on PoliteMail metrics.