How to maximize video production on a tight budget

 With the onset of COVID-19, the natural evolution of what marketers are doing and what’s working is changing.

Some shifts include an even greater emphasis on authenticity, understanding audiences and their unique struggles, and keeping empathy at the forefront of all messaging.

But the biggest content marketing switch as a result of COVID-19 is the resurgence of low-production video.

Before the virus, enhanced visual effects, highly produced videos and virtual reality components were all becoming commonplace in marketing for businesses big and small. Things have changed now, with people practicing social distancing and limiting the number of workers in physical spaces.

Now that we sense an increased tolerance for low-production video, we can explore how to use it.

Speaking sessions and webinars. Companies across the world have had to postpone or cancel events of all sizes. Rather than scrapping all plans, companies can utilize low-production video to capture the same speaker sessions, webinars, and roundtables that they had planned to do in-person. While some videos demand a higher production value (for example, company overview videos), low-quality videos work well to simply connect one person to another and share ideas.