How to prove the value your content

Trying to convince an organization to sign you up to write white papers, create a blog or shoot videos? Here are some ideas for proving your ROI.

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Singer Johnny Cash once took out an ad in Rolling Stone illustrated with a picture of himself flipping the bird during a performance at San Quentin State Prison.

His beef? Radio stations weren’t playing his music because they couldn’t pigeonhole it as country, rock ‘n’ roll, or gospel, says Melissa Rach, co-founder of Dialog Studios.

Content creators often feel similarly frustrated when dealing with organizations that don’t value their work, Rach says in a talk, “Content and Cash: How to prove the value of your content.”

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