How to use Google Analytics’ Trackbacks to create a killer content strategy

As you craft your content strategy, this new tool can provide essential information about online cross-pollination.

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Google Analytics has added a Trackbacks section to its social analytics data.

Though bloggers will know all about trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social Web in particular continues to be graded, trackbacks could become even more important, especially in the eyes of Google, as they look to rank the authority of content and that content’s creators.

So why is this new Trackbacks addition to Google Analytics important, and how can you use it to build your content strategy?

The validation factor

Here’s a definition from Webopedia:

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