How visual storytelling is changing the way brands earn attention

“You eat with your eyes.” 

I know, I know. I promise I’m not casting judgement on you, I’m just stating a fact. Long before food ever hits your tongue, you make a decision to eat based on what you saw. The familiarity, the color, the cook, the accoutrements, the packaging all played a role in earning your attention and ultimately earning its spot in your tummy.

I’m not a chef by any means, but I am a lover of food and know my way around a kitchen. I’m also a dad of two hard-to-please kiddos that on any given day will find a reason to not eat the food I made. “This microscopic green speck of chive has made this entire Dutch oven of soup TOTALLY INEDIBLE! And when can I have dessert?” I have learned through much trial and error that a variety of vehicles is the key to success in getting kids to try new things. Nod if this sounds familiar. The “blend your veggies and bake them into meatballs” trick, the “roll it up in a tortilla and call it a fun wrap” trick, the “arrange colorful vegetables into a flower in your bento box” trick, the “no, I promise that shrimp is just chicken” trick. I can go on.