The graphic stirred up a lively discussion on the message board, which is just the way The CMO Site likes it.
“Between Bank of America and Netflix I wonder if pricing testing is a thing of the past,” wrote one user. “Did these companies eliminate all their pricing analysts due to the bad economy—pricing is a science and a key part of marketing strategy.”
“Perhaps only Bernie Madoff is viewed as being more sinister and vile than banks these days,” another added.
Drawing industry pros
The site is produced under the oversight of editorial staff and their supervisors, along with developers, about a dozen freelancers, and others. Despite its corporate backing, The CMO Site doesn’t check with IBM for permission to run a given story.
“IBM funds our site, but we do have complete editorial independence,” says Editor in Chief Mitch Wagner.