IBM launches content marketing site to tout its expertise

The new site produces articles, blogs, and a message board to inform industry executives and foster online conversation.

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The graphic stirred up a lively discussion on the message board, which is just the way The CMO Site likes it.

“Between Bank of America and Netflix I wonder if pricing testing is a thing of the past,” wrote one user. “Did these companies eliminate all their pricing analysts due to the bad economy—pricing is a science and a key part of marketing strategy.”

“Perhaps only Bernie Madoff is viewed as being more sinister and vile than banks these days,” another added.

Created just under a year ago, The CMO Site is seeking to position its sponsor, IBM, as a thought leader in a field where rival Adobe had previously established

Drawing industry pros

The site is produced under the oversight of editorial staff and their supervisors, along with developers, about a dozen freelancers, and others. Despite its corporate backing, The CMO Site doesn’t check with IBM for permission to run a given story.

“IBM funds our site, but we do have complete editorial independence,” says Editor in Chief Mitch Wagner.

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