In video, connecting is king

The secret to good video is forgetting about the old saw, “Content is king.” It’s important, but it’s not everything. Inspiring your audience is key.

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This story is taken from Ragan’s distance-learning portal, Ragan Training. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Click here for more on this session.

Sure, you may say, video’s great for some organizations—those selling party piñatas or roller coaster rides or Vegas vacations.

But what about boring old us at Acme Spreadsheets Inc.? How are we supposed to come up with kingly content?

Rocky Walls has heard such laments, and he is here to tell you that even businesses pushing products that seem less than thrilling can pull off great video, too. The secret is to forget about that old saw, “Content is king.”

“Content, although it’s important, is not as important as connecting,” Walls says.

As CEO of 12 Stars Media Productions, which consults with companies worldwide about video, Walls says in his Ragan Training session, “Content is jack; connecting is king. Let’s produce video that inspires action.”

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