When I met with my guidance counselor as a junior in high school ready to plan my collegiate career, we talked about how much I enjoyed writing.
Because of that, we determined that I ought to pursue a major related to communications. At no point in that discussion did I think a communications career would require graphic design knowledge.
When you chose a major or got hired for your first communications job, you probably didn’t think so, either.
But here we are in 2015, and infographics are everywhere.
There’s a reason these visual wonders are so popular—five reasons, actually. An infographic by Identity PR discusses each one. Infographics:
1. Capture attention: A well-designed visual will hook readers. It only takes our brains one-fourth of a second to understand visual information.