Infographic: Crafting the ideal logo

Colors, shapes, typefaces and white balance affect how—and even whether—people will remember your brand. Consider these tips before designing your organization’s logo.

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Most organizations’ logos have fairly simple designs, but don’t be fooled: A significant amount of thought went into creating them.

A designer must consider the effect that colors, shapes, typefaces and even white space will have on their organization’s audience before they debut a new logo.

An infographic from Company Folders explains how to design the perfect logo. Here are a few pointers:

1. Reinforce your brand with your design: It’s no accident that Burger King’s logo looks like a hamburger. Apple’s logo—with a bite taken out of the fabled fruit—implies wisdom.

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