Most organizations’ logos have fairly simple designs, but don’t be fooled: A significant amount of thought went into creating them.
A designer must consider the effect that colors, shapes, typefaces and even white space will have on their organization’s audience before they debut a new logo.
An infographic from Company Folders explains how to design the perfect logo. Here are a few pointers:
1. Reinforce your brand with your design: It’s no accident that Burger King’s logo looks like a hamburger. Apple’s logo—with a bite taken out of the fabled fruit—implies wisdom.
2. Consider shape psychology: Triangles evoke feelings of power and stability (think of Adidas’ logo), and circles convey unity and completeness (consider GE’s).
3. Use negative space: FedEx’s logo has an arrow between the “E” and the “x,” suggesting the movement of packages. Can you incorporate a subtle symbol that’s relevant to your organization?
Take a look at the full infographic for more: