In 2011, just 35 percent of U.S. residents had a smartphone.
Today, according to Pew Research Center, 77 percent of Americans now own a smartphone. That number is projected to rise in coming years, which hastens the need for marketers to prioritize mobile-friendly content.
Filmora has an infographic that sheds light on this monster trend, which is profoundly reshaping the content marketing landscape.
- Google, our de facto content world overlord, has made a push to prioritize “mobile-first indexing,” which leaves non-optimized sites in the SEO lurch. Either get your content up to mobile-friendly speed, or prepare for banishment to the netherworld of Google’s search results.
- The graphic says, “Users now spend 56 percent more time on phones and tablets than on PCs.”
- People ages 16–34 use smartphones more than any other age group, logging almost three-and-a-half hours’ worth of screen staring per day.
- Eighty-eight percent of Facebook’s ad revenue comes from mobile ads.
- One survey found that 57 percent of respondents would not recommend a business with a poorly designed mobile site.
- According to the infographic, “Mobile devices are used for 75 percent of the time people spend on social media.” Instagram, Pinterest and Snapchat users are almost all on smartphones.
- The graphic suggests investing in mobile-specific trends, such as native video advertising and seamless payment systems such as Apple Pay.
If your content is anything less than fully optimized for mobile, you are already behind the SEO eight ball. Review the rest of the graphic below to get your mobile-first strategy up to speed.