You want your content to do something.
Maybe you want your blog post to bring more traffic to your website. Maybe you hope to inspire your readers to buy your products. Even if you’re just trying to raise awareness, you should try to create content that gets your audience to interact.
This infographic from Spiralytics offers tips for creating content that serves a clear purpose.
- Content created for engagement should key on social media shares and page views.
- SEO-focused content should include high-quality links.
- Webinars, case studies and white papers are best for driving conversions.
To learn more about how to create content that suits your specific goals, read the full infographic.