Infographic: How to get more engagement on your LinkedIn posts

The professional network’s publishing element is an effective tool to promote your organization and personal brand—but only if you’re creating the right content.

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Are you using LinkedIn Publishing?

You might have joined LinkedIn so you’d have an online home for your résumé, but as you’ve probably noticed, the social network affords users powerful ways to cultivate both a personal and corporate brand—specifically through its publishing tool.

Whether you’re using LinkedIn Publishing to attract recruiters, contacts or customers, you should know what type of content your audience wants to see.

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