Are you using LinkedIn Publishing?
You might have joined LinkedIn so you’d have an online home for your résumé, but as you’ve probably noticed, the social network affords users powerful ways to cultivate both a personal and corporate brand—specifically through its publishing tool.
Whether you’re using LinkedIn Publishing to attract recruiters, contacts or customers, you should know what type of content your audience wants to see.
An infographic from LinkedIn breaks down which topics appeal most to LinkedIn readers, as well as what motivates them to engage with posts. Consider these factors:
- The top reason people cite for engaging with a given LinkedIn post is that it’s educational.
- Forty-four percent of users said the last piece of LinkedIn content they really enjoyed was inspirational and straight to the point.
- The topics that drive the most engagement are: industry news or trends (89 percent), tips and best practices (86 percent), jobs and skills (79 percent) and leadership (78 percent).
Does your LinkedIn content align with these findings?
Check out the infographic for more: