People remember 80 percent of what they see and 20 percent of what they read, an infographic by HubSpot says.
Visual content is the best way to ensure that customers will receive and engage with your messages. As more organizations create videos, infographics, photos and gifs, it becomes increasingly important for yours to stand apart.
The infographic shares some tips for creating content that engages as many people as possible. Here are a few:
1. Choose a topic your audience will be interested in. For ideas, find out which keywords customers search for, or ask customer service representatives what customers’ biggest concerns are.